LA MER BLUE HEART

The ocean is our most abundant resource. It’s the life support system of the planet and host to one of nature’s most prolific marine plants: Giant Sea Kelp. Its self-regenerative power inspires our every skin-soothing treatment, and its crucial role in helping capture carbon dioxide and mitigate coastal erosion makes it a vital ally in the fight against climate change. As a brand born from the power of this incredible sea plant, it’s our mission to help it thrive by supporting kelp restoration projects, educating the world on kelp’s crucial role in helping regulate the climate, and using our voice to inspire positive action.

THE SEA SPEAKS.
LET’S LISTEN
AND ACT.

Every La Mer story starts with the sea. From whispers of mist to the roaring of waves, we’re all familiar with its sights and sounds. But tune in a little closer and you’ll hear something more: a rallying cry for community, and a call for conservation. Through our La Mer Blue Heart Oceans Fund, we’re committed to listening to the ocean’s most pressing needs and helping answer the call with action.

Today, over 95% of La Mer’s Sea Plants are responsibly sourced.*

*Respectfully harvested with strict protocols for critical marine ecosystems & biodiversity. Inclusive of Sea Kelp, Marine & Seaside Plants & Seaborn Ferments, by volume purchased in FY24.

PURE POTENCY,
RESPONSIBLY
SOURCED

When harvesting the Giant Sea Kelp used to create our cell-renewing Miracle Broth™, we only remove the uppermost portion of the kelp forest canopy. This allows sunlight to penetrate into the depths, igniting self-regeneration through photosynthesis and helping these robust ecosystems to thrive.

LA MER
BLUE HEART
OCEANS FUND

We launched this fund to further our La Mer Blue Heart initiative by helping support the efforts of ocean conservation organizations around the world.

YOUTH IMPACT
IN ACTION

Through EarthEcho International

With La Mer Blue Heart Oceans Fund support,
EarthEcho International has mobilized over 25,000 youths to take part in protecting 30% of the world’s oceans by 2030.

La Mer manufacturing sites* have introduced ways to reduce water use where possible, in support of our 2025 water withdrawal reduction target. This water stewardship strategy has been developed in alignment with the Alliance for Water Stewardship and focuses on increasing efficiency and following best practices in water management. 

*As part of The Estée Lauder Companies

LA MER
BLUE HEART
AMBASSADORS

We partner with leading conservationists and scientists to educate and empower the next generation of ocean advocates—and inspire action in support of protecting our seas.

PHILIPPE
COUSTEAU

A leading environmentalist, explorer, and award-winning filmmaker, Philippe focuses his conservation efforts on empowering youth around the world to build a sustainable future for our oceans.

DR. AYANA
ELIZABETH
JOHNSON

Dr. Johnson is a marine biologist, policy expert, and the founder of Urban Ocean Lab, a think tank for the future of coastal cities.

SHAELYNNE
BOOD

As the head of our Vancouver Island Kelp Harvesting Operations, Shae’s expertise in these unique kelp forest ecosystems helps ensure our ongoing legacy of responsible sourcing.

FIND YOUR
ACTION.
MAKE A
DIFFERENCE.

As a brand born from the sea, we’re dedicated to its protection – and we want to inspire people to help. We partnered with Dr. Ayana Elizabeth Johnson, marine biologist and Blue Heart Ambassador, to find a way to help people turn their unique talents into planet-saving actions. Ready to find yours?

La Mer is proud to say that we use 100% renewable electricity in our direct operations.*

*Based on FY25 production volume. Includes onsite solar and/or a mix of renewable sources through credits and utility contracts.