LA MER
BLUE HEART

O C E A N S  F U N D

A new pledge to protect our muse.

 

La Mer focuses its ocean protection efforts as never before. We are proud to join a change-making community of explorers,advocates and hands-on conservationists.

 

#LaMerBlueHeart

OUR MISSION

The La Mer Blue Heart Oceans Fund launches with a focus on protecting ocean habitats by expanding Marine Protected Areas and empowering ongoing ocean conservation projects around the globe.

 

This year, we’re accomplishing our mission through a New York City-based art walk and auction in collaboration with ocean conservation organization Project 0 and the storied auction house Sotheby’s.

 

THE LA MER
WAVE WALK

Partnering with La Mer, Project 0 brought together some of the world’s most influential artists, designers and culture-makers to create their own wave-inspired, charitable works of art.

 

On display in New York City during the months around World Oceans Day, the artworks will be auctioned off with all net proceeds going to ocean protection efforts.

 

#LaMerWaveWalk

OUR IMPACT
Turning auction proceeds into action, the La Mer Blue Heart Oceans Fund is expanding three Marine Protected Areas through charitable grants.
THE
AZORES

In protecting the Portuguese islands’ magnificent underwater ecosystems from overfishing and mining, we can give these waters a sustainable future.

THE EAST
CHINA SEA

By preventing the ecological degradation of this marine area, the research we are funding can create positive change around the region’s reliance on the sea.

ST. VINCENT &
THE GRENADINES

Curbing the impact of rising sea levels, our grant will help researchers place and design mangrove forests to protect coastal communities at risk.

 

"Every year, our La Mer team members around the world take to the shores and beaches of their local communities to beautify and inspire others to do the same. We are grateful every day for the gifts of the living ocean."

 

Sandra Main,
La Mer Global Brand President